TasteAI Privacy Policy

Effective September 1, 2026Updated September 1, 2026

TasteAI LLC ("TasteAI," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide when using TasteAI.

This Privacy Policy describes how TasteAI collects, uses, stores, and discloses information when you access or use the TasteAI ordering platform, website, mobile experience, conversational ordering tools, and related services (collectively, the "TasteAI Service").

TasteAI is an AI-powered ordering concierge designed to help restaurant guests discover menu items, receive personalized recommendations, place orders, complete payments, and interact with participating restaurants through a conversational digital experience.

For our initial MVP and pilot, TasteAI will be available at participating Lake Tahoe AleWorX locations and related venues ("Participating Restaurants").

By using TasteAI, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information TasteAI collects depends on how you interact with the Service and which features you use.

We may collect the following categories of information.

A. Account and Contact Information

When you create a TasteAI profile, place an order, or otherwise interact with the Service, we may collect information including:

Name
Username
Email address
Phone number
Account identifiers
Login or authentication information
Other information you voluntarily provide.

B. Taste and Preference Information

TasteAI is designed to provide personalized food and beverage recommendations.

We may therefore collect information you voluntarily provide regarding:

Favorite foods
Favorite menu items
Food preferences
Beverage preferences
Pizza preferences
Flavor preferences
Spice preferences
Dietary preferences
Dietary restrictions
Preferred modifications
Favorite restaurants or locations
Previous recommendations
Responses to TasteAI preference questions
Other information you provide during conversations with TasteAI.

TasteAI may associate this information with your profile to personalize future recommendations and ordering experiences.

Please do not provide medical information or other sensitive information through TasteAI unless it is necessary for your ordering experience.

C. Conversational Information

When you communicate with the TasteAI ordering concierge, we may collect and retain information contained in those interactions.

This may include:

Questions you ask
Menu requests
Food and beverage preferences
Recommendations requested
Recommendations accepted or rejected
Order-related instructions
Item modifications
Feedback
Responses to TasteAI prompts
Customer service requests
Other information communicated through the TasteAI conversational interface.

We may use this information to provide the Service, complete your order, personalize your experience, improve TasteAI, evaluate recommendation quality, troubleshoot problems, and understand how guests interact with the platform.

D. Order and Transaction Information

When you place an order using TasteAI, we may collect information including:

Restaurant location
Items ordered
Quantities
Item modifications
Order value
Discounts and promotions
Taxes and gratuities
Order time and date
Order status
Table number
Seating location
Fulfillment location
Open-tab information
Order history
Payment status
Other information associated with the transaction.

This information may be shared with the Participating Restaurant and its point-of-sale and operational systems as necessary to process and fulfill your order.

E. Payment Information

TasteAI may integrate with third-party payment processors, restaurant point-of-sale providers, and other payment technology providers.

Depending on the payment configuration, payment information may include:

Payment card information
Billing information
Payment tokens
Transaction identifiers
Authorization status
Other information necessary to process a transaction.

TasteAI does not intend to directly store complete payment card numbers when payment information is securely processed and stored by authorized third-party payment providers. Those providers may process your information according to their own privacy policies and terms.

2. Identity and Age Verification

TasteAI may allow eligible guests to purchase alcoholic beverages from appropriately licensed Participating Restaurants.

When an alcoholic beverage is ordered, TasteAI may require identity and age verification before allowing the transaction to proceed.

TasteAI may use Persona or another authorized identity verification provider to perform this verification.

Depending on the verification method selected, information processed during identity verification may include:

Name
Date of birth
Age
Government-issued identification
Information contained on an identification document
Photograph or selfie
Images or video
Verification results
Device information
Fraud-prevention signals
Identity verification status
Other information reasonably necessary to verify identity and legal drinking age.

Certain verification methods may involve information that is considered sensitive personal information or biometric information under applicable law.

Where required, appropriate notice and consent will be obtained before such information is processed.

Persona's Role

Persona generally acts as an identity verification service provider processing information on behalf of TasteAI for the purpose of confirming identity and/or age.

Depending on the configuration of the verification process, identity documents, photographs, selfies, verification data, and related information may be collected and processed directly by Persona rather than being stored directly within TasteAI's primary systems.

TasteAI may receive information from Persona such as:

Whether verification was successful
Whether the user satisfies the applicable age requirement
Verification status
Relevant verification signals
Other information necessary to administer the verification process.

TasteAI will configure its identity verification practices and retention periods according to operational, legal, security, and regulatory requirements.

Identity and age verification information will not be used by TasteAI for food or beverage personalization or marketing purposes unless separately disclosed and legally permitted.

Successful digital identity verification does not guarantee alcohol service. Restaurant personnel may still require physical identification and may refuse alcohol service when required or permitted by law.

3. Device and Technical Information

When you access TasteAI, we may automatically collect certain technical information, including:

Device type
Browser type
Operating system
IP address
Device identifiers
Session identifiers
Approximate location derived from technical information
Referring website or QR-code source
Pages or screens viewed
Features used
Interaction timestamps
Error information
Performance information
Other technical information associated with use of the Service.

We may use this information to operate, secure, analyze, and improve TasteAI.

4. Restaurant and Fulfillment Information

TasteAI may collect information necessary to determine where and how your order should be fulfilled.

This may include:

Participating Restaurant location
Table number
Seating area
Indoor or outdoor seating selection
Venue area
Pickup location
Other fulfillment instructions you provide.

This information may be shared with restaurant employees and restaurant systems as necessary to fulfill your order.

5. How We Use Personal Information

TasteAI may use personal information for purposes including:

Providing the TasteAI Service

To:

Operate the conversational ordering experience
Provide menu information
Answer questions
Generate recommendations
Build orders
Process transactions
Communicate orders to restaurants
Facilitate payment
Support fulfillment
Provide customer support.

Personalizing Your Experience

To:

Remember preferences
Recommend relevant food and beverages
Recognize returning users
Remember previous orders
Suggest previously ordered items
Improve recommendations over time
Reduce the amount of information you need to provide during future visits.

Identity and Age Verification

To:

Confirm legal drinking age
Verify identity
Prevent fraudulent transactions
Detect misuse of identification
Support responsible alcohol service
Comply with applicable laws and restaurant requirements.

Improving TasteAI

To:

Understand how users interact with TasteAI
Measure recommendation effectiveness
Evaluate ordering behavior
Identify abandoned ordering flows
Improve conversational responses
Improve menu recommendations
Develop new features
Test user experiences
Troubleshoot errors
Improve overall platform performance.

Safety, Security and Fraud Prevention

To:

Protect TasteAI users
Protect Participating Restaurants
Prevent fraudulent transactions
Detect misuse of the Service
Protect TasteAI systems
Enforce our User Agreement
Comply with legal requirements.

6. AI and Personalization

TasteAI uses artificial intelligence and related technologies to provide conversational ordering assistance and personalized recommendations.

Information from your interactions with TasteAI may be used to determine which menu items, beverages, pairings, promotions, or other options may be relevant to you.

Personalization may consider information including:

Your current conversation
Stated preferences
Previous orders
Favorite items
Previously accepted or rejected recommendations
Restaurant location
Time of day
Menu availability
Current promotions
Other relevant contextual information.

AI-generated recommendations are designed to improve your ordering experience but may not always accurately reflect your preferences.

TasteAI may also analyze interactions in aggregated, de-identified, or otherwise legally permitted forms to evaluate and improve its ordering and recommendation technology.

7. How We Disclose Information

TasteAI may disclose personal information to the following categories of recipients when reasonably necessary.

Participating Restaurants

We may provide information necessary for Participating Restaurants to:

Receive your order
Prepare your order
Process transactions
Locate you
Fulfill your order
Provide customer service
Resolve transaction issues
Verify eligibility for restricted products
Operate their restaurant.

Technology and Service Providers

TasteAI may use service providers supporting functions such as:

Cloud hosting
Artificial intelligence infrastructure
Restaurant point-of-sale integrations
Payment processing
Identity and age verification
Analytics
Messaging
Customer support
Cybersecurity
Fraud prevention
Software development and infrastructure.

These providers may process information as necessary to perform services on behalf of TasteAI.

Legal and Safety Disclosures

TasteAI may disclose information when reasonably necessary to:

Comply with applicable law
Respond to lawful government requests
Respond to subpoenas or court orders
Protect legal rights
Investigate fraud
Protect users or restaurant employees
Enforce our User Agreement; or
Protect the security and integrity of TasteAI.
Business Transactions

If TasteAI participates in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

8. Sale and Sharing of Personal Information

TasteAI does not intend to sell personal information for monetary consideration.

For the initial TasteAI MVP, TasteAI also does not intend to share personal information for cross-context behavioral advertising as that term is defined under California privacy law.

TasteAI may disclose information to service providers, contractors, Participating Restaurants, payment providers, identity verification providers, and other technology partners for legitimate operational purposes described in this Privacy Policy.

If TasteAI's practices regarding the sale or sharing of personal information change, this Privacy Policy and any legally required consumer controls will be updated before implementing those practices.

9. Marketing Communications

If you choose to provide your email address or phone number, TasteAI may communicate with you regarding:

Your account
Your orders
Transaction status
Customer service
Security
TasteAI updates
Other operational communications.

Where permitted by law and with any consent required by applicable law, TasteAI may also send promotional communications regarding:

Participating Restaurants; Offers; Promotions; Loyalty opportunities; New TasteAI features; and Other relevant hospitality experiences.

You may opt out of promotional communications using the unsubscribe or opt-out mechanism provided in the communication.

Opting out of marketing communications does not prevent TasteAI from sending necessary transactional or service-related communications.

10. Cookies and Similar Technologies

TasteAI may use cookies, local storage, pixels, session technologies, software development kits, and similar technologies to:

Maintain user sessions
Remember preferences
Authenticate users
Analyze Service usage
Improve performance
Diagnose errors
Protect against fraud
Improve the TasteAI experience.

Where required by applicable law, TasteAI will provide appropriate notice or choices regarding these technologies.

11. Data Retention

TasteAI retains personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

Provide the Service
Maintain accounts
Maintain appropriate transaction records
Personalize future experiences
Resolve disputes
Prevent fraud
Meet restaurant operational requirements
Comply with legal and regulatory obligations
Protect TasteAI's legal rights.
Different categories of information may have different retention periods.

TasteAI will establish and maintain retention schedules appropriate to the nature and sensitivity of the information involved.

Sensitive identity and age-verification information should be retained only for the period reasonably necessary to perform verification and satisfy applicable fraud-prevention, security, legal, or regulatory requirements.

Where TasteAI uses a third-party identity verification provider, that provider may maintain information according to TasteAI's configuration, instructions, applicable law, and the provider's applicable privacy terms.

TasteAI may retain de-identified or aggregated information where legally permitted and where the information cannot reasonably be associated with an identifiable individual.

12. Data Security

TasteAI uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against:

Unauthorized access
Unauthorized disclosure
Loss
Misuse
Alteration
Destruction.
These safeguards may include:
Encryption
Access controls
Secure cloud infrastructure
Authentication controls
Restricted administrative access
Security monitoring
Use of established third-party technology providers.
No internet-based service or electronic storage system can guarantee absolute security.

Users should also take reasonable steps to protect their devices, account credentials, and TasteAI sessions.

13. Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These rights may include the right to:

Know what personal information TasteAI collects
Access personal information maintained about you
Request correction of inaccurate information
Request deletion of certain personal information
Obtain information about how your information is used
Obtain information about categories of recipients to whom information is disclosed
Receive a portable copy of certain information
Opt out of certain uses or disclosures where applicable
Limit certain uses of sensitive personal information where applicable
Exercise privacy rights without unlawful discrimination.

These rights are subject to applicable legal exceptions.

14. California Privacy Rights

California residents may have rights under the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act and other applicable California privacy laws.

Depending on whether and how those laws apply to TasteAI, California consumers may have the right to request:

Right to Know

Information about categories and specific pieces of personal information collected about them. Right to Delete Deletion of personal information, subject to applicable exceptions. Right to Correct Correction of inaccurate personal information. Right to Opt Out of Sale or Sharing

The ability to direct a covered business not to sell or share personal information where such sale or sharing occurs.

TasteAI does not currently intend to sell personal information or share it for cross-context behavioral advertising. Right to Limit Certain Uses of Sensitive Personal Information

Where applicable, California consumers may have rights concerning certain uses or disclosures of sensitive personal information. Right to Non-Discrimination

TasteAI will not unlawfully discriminate against a consumer for exercising applicable privacy rights.

15. Exercising Your Privacy Rights

To submit a privacy request, contact:

TasteAI LLC
Email: Luca@taste-ai.com
Address: 10403 Double R Blvd., Reno, NV 89521

Please include sufficient information for us to understand and respond to your request.

TasteAI may need to verify your identity before completing certain requests to protect your information from unauthorized access or deletion.

Where permitted by law, you may also use an authorized agent to submit certain requests on your behalf.

TasteAI will respond to valid requests within the time required by applicable law.

16. Children

TasteAI is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through account-based TasteAI services without legally required authorization.

TasteAI's ability to display general food menu information does not mean that children are intended users of TasteAI's account, payment, or age-restricted purchasing functionality.

Alcoholic beverage ordering is strictly limited to individuals who satisfy applicable legal drinking-age requirements.

If we learn that personal information from a child has been collected in violation of applicable law, we will take appropriate steps to delete or otherwise address that information.

17. Alcohol and Age-Restricted Transactions

Information collected for identity and age verification is used to determine whether a user is eligible to proceed with an age-restricted transaction.

TasteAI will not use a user's government identification, identity verification images, facial information, or other sensitive verification information for targeted advertising.

Age-verification information will not be used to personalize food or beverage recommendations except to establish whether a user is eligible to access or purchase age-restricted products.

Restaurant employees retain responsibility for responsible alcohol service and may require additional identification regardless of a successful digital verification.

18. Third-Party Services

TasteAI relies on third-party technologies to provide portions of the Service.

These may include:

Identity verification providers
Payment processors
Restaurant point-of-sale providers
Cloud infrastructure providers
Artificial intelligence providers
Analytics providers
Messaging providers
Other technology partners.

These third parties may process information according to contractual requirements, TasteAI's instructions, their own privacy policies, and applicable law depending on their role.

TasteAI encourages users to review relevant third-party privacy notices when those services are presented during the ordering experience.

19. Pilot and MVP Data Practices

TasteAI is initially being launched as an MVP and pilot program.

During the pilot, TasteAI may collect product analytics and interaction information to understand:

How guests navigate TasteAI
Which features are used
Where guests abandon the ordering process
Which recommendations result in orders
How frequently recommendations are accepted
Ordering conversion rates
Average order value
Repeat usage
Technical errors
Transaction completion
Fulfillment performance
Overall user experience.

TasteAI may use these insights to develop, test, evaluate, and improve the Service.

Where possible and appropriate, TasteAI may use aggregated or de-identified information for product development and analytics.

20. Participating Restaurant Data

Participating Restaurants may independently collect or receive information about transactions completed through TasteAI.

A Participating Restaurant may maintain information according to its own legal obligations, operational systems, point-of-sale platform, loyalty program, and privacy practices.

TasteAI's Privacy Policy governs TasteAI's processing of personal information and does not necessarily replace the privacy policies of Participating Restaurants or third-party providers.

21. Changes to This Privacy Policy

TasteAI may update this Privacy Policy as the Service develops, our technology changes, new restaurant partners are added, or legal requirements change.

When we make material changes, we may provide notice through:

The TasteAI Service
Our website
Email
The conversational interface; or
Another appropriate method.

The "Last Updated" date at the beginning of this Privacy Policy indicates when the current version became effective.

22. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or TasteAI's privacy practices, please contact:

TasteAI LLC
10403 Double R Blvd.
Reno, NV 89521
Email: Luca@taste-ai.com

Privacy Policy Acknowledgment

By using TasteAI, you acknowledge that you have been provided access to this Privacy Policy and understand that personal information may be collected, used, processed, and disclosed as described above.

Where separate consent is required by applicable law—including for certain identity verification, biometric, marketing, or sensitive-information processing—TasteAI will request that consent separately.